The New Balance 550 Golf is Now Available

The remarkable resurgence of New Balance over the past few years is a testament to the brand's strategic repositioning and keen understanding of sneaker culture. Central to this revival has been the New Balance 550, a model that, until its renaissance, was a nearly forgotten relic of 1980s basketball.

Initially overshadowed by giants like Nike and Reebok, the New Balance 550 faded from prominence quickly after its debut. However, in a striking turnaround in 2020, New Balance revitalized the 550, transforming it from a dormant basketball shoe into a modern-day lifestyle staple with a cult following.

Recognizing the crossover potential between street fashion and sports, New Balance has ventured into the golfing world, where Michael Jordan has long been a notable influencer. This strategic move introduces the New Balance 550 Golf, merging retro appeal with functional golf footwear.

In collaboration with Malbon, known for their stylish golf attire, New Balance has unveiled three initial colorways for the golf adaptation: White/Green, White/Blue, and White/Black. Each version mirrors the popular lifestyle models but is modified for the golf course with upgraded spikeless traction.

The New Balance 550 Golf is available now on Malbon’s website for $140 each.