Available Now // New Balance 550 "Sashiko Pack"

Mirroring the trajectory of its competitor, the Nike Dunk Low, New Balance has had to find new interpretations to keep its marquee 550 model relevant. To sustain this momentum and inject fresh energy into the model, New Balance has turned to the traditional Japanese technique of sashiko for its latest iteration.

The newly unveiled New Balance 550 “Sashiko Pack” embraces a robust design ethos, prominently featuring heavy textiles throughout the upper of each pair in the collection. These are accentuated by modest suede detailing at the collars, adding a touch of sophistication. The ensemble is unified by off-white soles and intricately patterned exposed foam tongues, which are pivotal in conveying the sashiko theme.

The most compelling elements of the design are the askew canvas patches, exposed foam, and prominent stitching that vividly embody the sashiko influence. These features provide a visual nod to the art form and evoke a sense of craftsmanship and renewal, akin to the sashiko practice of mending and reinforcing fabric. The color palette, featuring natural tones of “Linen” and “Pecan,” complements the theme by enhancing the aesthetic of handcrafted authenticity.

Enjoy an official look at the collection below before heading to NewBalance.com to secure your favorite colorway for $120.