The Next New Balance 550 is Rendered With "Brick Red" Accents

A brand that has continually enamored sneaker enthusiasts with its unmatched craftsmanship, New Balance has now set its sights on a new ladies-exclusive offering of the 550 silhouette for the summer months.

The New Balance 550 “Brick Red” is nothing short of sublime elegance. The silhouette unfurls with classic white smooth and perforated leather uppers, presenting an immaculate canvas. This seamless base is enriched with a clunky white sole unit, both of which pay homage to the retro heritage of the 550 line.

What sets the pair apart from the old school is a contemporary infusion of the titular “Brick Red” hue. This charming color makes a bold statement as it dances through various elements of the sneaker, including the plastic heel clips, the iconic midfoot 'N' motif, the collar, tongue, and outsole detail. The “Brick Red” brings forth a richness that breathes an air of modernity into the design, making it an irresistible piece that's equal parts bold and graceful — and a focal point for matching 'fits.

Enjoy a detailed look at the colorway below, and look for these to arrive at New Balance US as the clock ticks over to midnight on June 21st.

If you plan on picking up a pair on the night, head to the top of the article to add a reminder to your calendar.