The New Balance 550 "Incense" Arrives June 21

Continuing its trend of stylish, women-centric designs, New Balance once again captures hearts with an elegantly toned-down addition to its 550 silhouette line for the warmer season. The new variant is aptly named "Incense," after the calming, beige-tan hue that permeates its design.

The design begins with the familiar allure of classic white, smooth, and perforated leather uppers that create a pure, untouched canvas, akin to a pristine sandy beach. This tranquil base is complemented by a sturdy white sole unit that speaks to the enduring legacy of the much-adored 550 range.

However, the real magic lies in the subtle infusion of the “Incense” color. Soft and muted, Incense replicates the mesmerizing palette of a desert landscape, delivering an air of tranquility and warmth. This light beige-tan shade adorns the plastic heel clips, and the iconic midfoot 'N' motif, and lends its soothing touch to the collar, tongue, and outsole detail.

The “Incense” hue imbues the sneaker with quiet sophistication, masterfully tying together the design's retro charisma with modern coloration.

Enjoy a detailed look at the colorway below, and look for these to arrive at New Balance US as the clock ticks over to midnight on June 21st.

If you plan on picking up a pair on the night, head to the top of the article to add a reminder to your calendar.