The New Balance 990v4 Releases in Black and Silver on October 3rd

The New Balance 990v4 isn't just a pair of sneakers; it's narrative, encapsulating a fine blend of past aesthetics with modern-day sensibilities. With its roots tracing back to the 1980s performance running sneaker design, the 990v4, albeit only seven years old, has swiftly morphed into a symbol of stylistic and functional duality. It stands as a tribute to New Balance’s unyielding endeavor to merge classic allure with contemporary demands, effortlessly blurring the line between seasoned sneaker aficionados and the burgeoning mainstream clientele.

As the narrative unfolds, New Balance, the Boston-based maestro, orchestrates yet another symphony of tradition and modernity, reviving the 990v4 in the understated yet timeless “Black/Silver” colorway. This rendition, a reprisal of its early 2017 persona, comes as a fresh breath amidst the cascade of colors often witnessed during fall. Its emergence is more than just a release; it's a rekindling of the brand’s essence and a nod to its longstanding legacy.

Upon the canvas of the 990v4, the tale of the “Black/Silver” motif unfurls. Dominated by a sleek black hue, pigskin suede, and mesh conspire to craft the upper, encapsulating a mélange of textures that resonate with the tactile nature of autumn. The grayscale saga continues as the profile “N” logos, upper eyelets, and reflective panels on the toe box and spine unveil themselves in a shimmering grey, akin to silent whispers of New Balance’s indelible imprint over decades.

A glance below the surface reveals the ENCAP midsole cushioning cradling the foot, a gentle reminder of the original New Balance 990’s comfort narrative. Alongside, the Ndurance traction inscribes a touch of modernity into the silhouette, rendering it ready for the contemporary sprint.

Keep an eye out for the New Balance 990v4 Made in USA “Black/Silver” edition to drop on October 3rd at select New Balance retailers and via the NewBalance.com website for $185.