The New Balance 996 Returns for Grey Day 2023

Since 2018, "Gray Celebration" has served as a platform for New Balance to highlight the understated shade frequently associated with its brand. This year, the fictional holiday falls on May 12th, and to mark the occasion, the North American company has prepared a special grey edition of the New Balance 996, a silhouette which itself is celebrating a monumental 35th anniversary.

Loyal fans will appreciate the premium suede and mesh materials that comprise the upper, adhering to the blueprint established prior to the shoe's 1988 launch. Glimmering silver accents adorn the sidewalls and upper heel, maintaining the sneaker's reflective qualities. The "new balance" logo on the support clip around the lower heel features a slightly yellowed hue, adding a hint of vintage charm to the "Grey Celebration" edition.

Take a closer look at the pair below, and expect to see the New Balance 996 "Grey Day" hit stores and online stockists on May 12th for $175 USD.