New Balance 996 "Sulfur" Releases September 7

Ever since Teddy Santis, the founder of Aime Leon Dore, took on a key role in New Balance's Made in USA division, the brand has been turning heads and revitalizing its classic silhouettes. Under his creative direction, New Balance has once again solidified its reputation for impeccable craftsmanship and avant-garde aesthetics. The latest evidence of Santis' indelible impact? Look no further than the newly minted Made in USA New Balance 996 in a tantalizing "Sulfur."

Drenched in an understated yet luxuriously soft shade of pale yellow, the sneaker immediately exudes a laid-back sophistication. This soothing hue is the canvas upon which the sneaker's other elements come alive. It graces the leather overlays and the breathable mesh base, providing a cohesive look that's as eye-catching as it is refined.

But the mastery of this shoe lies in its finer details and color interplay. Subtle injections of green, tan, black, and white create layers of depth and dimension. The bright white lacing system and sock liner form a striking contrast against the cream-toned tongue. At the same time, a rich tan suede delicately cradles the collar, adding an extra layer of textural luxury.

Taking the detailing further, the heel showcases a restrained black accent, adding a counterpoint to the overall pastel palette. The iconic New Balance "N" logo shines in green, gracefully outlined by a white leather border—a nuanced touch that elevates the design language of the shoe.

The foam midsole shares a tri-toned narrative of cream, green, and white, effortlessly harmonizing with a black and white rubber outsole that promises durability and grip. The result is nothing short of a sartorial triumph, a testament to Teddy Santis' ability to breathe new life into classic New Balance models.

See for yourself below, and look for the New Balance 996 "Sulfur" to touchdown at newbalance.com on September 7th for $200.