Available Now // Oversized Branding Hits this Made in USA New Balance 997
Along with their staple muted colorways and focus on quality, we’ve seen New Balance try some daring new things in 2019, from new silhouettes to the introduction of wild colors and prints. Ensuring they’re covering both ends of the spectrum, they’ve expanded their market beyond what they would typically reach. Their next offering sits somewhere in the middle, perhaps slightly more tilted to their tried-and-tested heritage ethe, but it brings with it a touch of flamboyance by way of big-branding.
I picture these 997’s like the ‘Big Pony’ of Ralph Lauren polo shirts; classic in every way — color, cut and style — yet pops with a bold branding hit, found here with an oversized 997 striking the heel. Aside from that, the pair arrives as would any heritage-inspired 997, utilizing a mix of pigskin and mesh, and arriving on a classic white and black sole unit. Colors and their blocking does vary slightly from its tradition, with mid and bright blues introduced at the ankle and vamp, along with bold rustic orange toecaps, creating a mismatched “What The” feel to the sneaker.
I can’t quite put my finger on it — it’s heritage, it’s new. It’s classic but bold. It’s everything New Balance has been doing this year rolled into one — an exemplar of how both ends of their design spectrum can work together in harmony. If you love them as much as I, pairs are available right now, right here on NewBalance.com for the made-in-USA price point of $210
New Balance 997
Style Code: M997NAG
Color: Light Blue/Grey/Orange