New Balance Unveil Their Latest Basketball Silhouette, the Fresh Foam BB

New Balance has officially unveiled their latest basketball shoe, the Fresh Foam BB.

To be debuted by Chicago Bulls Guard Zach LaVine when he takes the court against the Detroit Pistons in Paris, the new silhouette expands the brand’s basketball portfolio, and is the first to feature their award-winning Fresh Foam technology.

Revealed in two colorways, the limited-edition New Balance Fresh Foam BB “Paris” is inspired by the charming, colorful aesthetics found in the architecture of the Rue Cremieux. The follow-up Fresh Foam BB “Virtual” draws its inspiration from the digital extension of the game, and the love players have both on the physical court and the digital one.

Look for the New Balance Fresh Foam BB “Paris” to release on January 20th exclusively at NewBalance.com. The “Virtual” pair will release on February 3rd.

If you’re planning on picking up either pair on the day, make sure you head to our dedicated New Balance Release Dates Calendar to set yourself a reminder for the drop.

New Balance Fresh Foam BB “Paris”

Release Date: January 20, 2023

Retail: $130

New Balance Fresh Foam BB “Virtual”

Release Date: February 3, 2023

Retail: $130