Where to Buy the Rich Paul x New Balance 550 "Forever Yours"

As an NBA agent who carved a niche for himself among the elite, Rich Paul has been nothing short of a juggernaut in the world of sports management. Emerging from LeBron James’ close-knit group, Paul spread his wings and established his dominion by co-founding Klutch Athletics, a collaborative linage with New Balance in February.

Now, Rich Paul is all set to enchant the audience with his sophomore venture, the New Balance 550, which seeks to beautifully encapsulate heartfelt tributes to the special ones in his life. Taking a detour from the traditional leather that characterizes the model, this edition embraces an exquisite fusion of grey and lavender hues atop the suede overlays, with a contrast provided by the greyscale nubuck base.

Not to be overshadowed, the midsole drenched in a classic “Off-White” hue adds a vintage touch, while deep burgundy flourishes grace the scattered adornments. The pièce de résistance of the ensemble is the embroidered “RP” logo, entwined with a rose motif, stationed regally at the heel, all perched on a sole washed in a delicate lilac shade.

Housed in an opulent wine-red box emblazoned with the brand, the Rich Paul x New Balance 550 “Forever Yours” deserves a closer look, provided by the images below.

A release date for the pair has been set for July 14, with pairs set to touch down on stores like Sneaker Politics and NewBalance.com for $130.

Keep it locked on our official Twitter account for further updates.