TAG Heuer & New Balance Unite on Performance-First Collab

As an official sponsor of the TCS New York City Marathon, New Balance currently has a lot on its plate. And yet, the Boston-based institution has found time to team up with TAG Heuer on one of the year's more unexpected collaborations: special edition pair running shoes and a smartwatch.

Unveiled to the world via a campaign starring none other than Sydney McLaughlin-Levrone, the linkup between both companies is rooted in a shared commitment to elegance, athlete advocacy, and high-quality technical performance design. The special edition SC Elite v5 and Connected Calibre E5 40MM Watch indulge in a "Dream State/Midnight" color scheme that strikes a perfect balance between bold and refined. TAG Heuer tags appear on the New Balance product while NB branding cements the newly-formed partnership on the digital tool.

Enjoy official photos of the capsule ahead. The SC Elite v5 running shoes are currently available via NewBalance.com for $280 and offered in Men's and Women's sizing. The Watch retails for around $2,447.

For more footwear news, check out the Nike Vomero Premium, an ultra-cushioned runner from the Swoosh.