A-COLD-WALL* Unveils Two Nike Air Max Plus Collaborations
Black/Off Noir, Platinum Tint/Light Bone
Samuel Ross, long recognized for his pioneering designs through his A-COLD-WALL* brand, has spent the first half of 2023 endorsing Converse's forward-thinking ethos. However, he has recently taken a hiatus to work with it's parent company on a left-field silhouette, the Nike Air Max Plus.
Arriving in two ways, both subtle in color, the A-COLD-WALL* x Air Max Plus sports a host of alterations to the original 1998 design by Sean McDowell. Favored in Ross' homeland of England, this original Tuned Air model is seen with remodeled TPU overlays on the sides, a base of leather instead of mesh, and a variety of semi-transparent sections. While the inspiration behind Ross' most recent collaboration with NIKE, Inc. remains undisclosed, more information is expected soon. What is clear is that Ross, who was mentored by the late Virgil Abloh, has chosen a restrained approach for his first Air Max collaboration — a rare feature for the audacious silhouette.
However, the pair unmistakably bears A-COLD-WALL* signatures, with multiple instances of joint branding across the shoe, muted hues, and technical aesthetics everpresent. To further personalize this venture, Ross has modified the classic Nike Air Max logos on the black and white sneakers, making a statement in the brand's historical narrative. The shoe boxes, too, carry Ross' distinctive touch, echoing the aesthetic of the legendary Off-White x Nike lineage.
Take a closer look at the two A-COLD-WALL* x Nike Air Max Plus options below, and stay tuned for an upcoming release on Nike.com and select retailers.