Nike Officially Unveil the Adapt BB 2.0

After first being previewed earlier this year and followed up by an on-court debut by gun rookie Ja Morant just yesterday, Nike has officially unveiled it’s sophomore self-lacing hoops shoe, the Adapt BB 2.0. While it comes with many aesthetical upgrades, the tech has also been tweaked for better performance and wear. Here is what’s new about the shoe:

1. Bouncier court feel

Coming off the Adapt BB, players wanted a more noticeable bounce underfoot — Cushlon alone wasn’t enough. Nike designers added Air Zoom Turbo to the forefoot of the 2.0, similar to the Kyrie line.

The Air Zoom Turbo setup creates a highly responsive cushioning platform that doesn’t interfere with the Adapt mechanism in the midfoot.

2. Better ride

Finding that harmony between pop off the forefoot and the placement of the power-lacing engine led designers to reconfigure the midsole stack height. The result is an improved transition from heel to toe while moving.

The molded heel piece above the midsole helps lock in the ankle for support.

3. Easier to put on

Another area of focus was easier entry into the shoe. By removing the Flyknit shroud, opening up the collar and integrating a stretchable ballistic mesh throughout the upper, designers made putting on the shoe simpler.

The stretchier TPU material also allows the lacing system to provide a more adaptive fit to the foot.

4. More immersive detailing

An obvious visual difference is the larger Swoosh. A closer look reveals a combination of pixelated textures, a deliberate choice by material designers to balance the shoe’s über-tech performance ideal with a more grounded opportunity to sense the shoe in ways beyond fit.

Another example: the lateral clip where the buttons are located has a concave geometry so that the lights better reflects off the midsole’s surface area.

Fans of the tech-loaded series will find the follow-up Nike Adapt BB 2.0 hitting select Swoosh hoops stockists like Finish Line and Nike SNKRS on February 16th, 2020, for $400.