Reviving the Spirit of Play: Bode x Nike Collaboration Celebrates Athletic Heritage and Innovation
Release
2024.05.01
Heat
79.40°
Brand
Model
SKU
FJ9821-001, FJ9821-100
Color
Black/Coconut Milk, Light Cream/Black
Retail
$160
Nike and Bode will launch an apparel and footwear capsule celebrating over half a century of athletic excellence and community spirit.
This partnership, driven by a shared passion for sport and its profound cultural impact, marks a significant moment in the evolution of athletic wear through the unique lens of American institutional sports and competition.
The Bode Rec. line, birthed from this collaboration, is a heartfelt homage to the traditions of sports and recreation, reimagining athletic wear with a playful twist. Emily Bode Aujla, the visionary designer, and founder behind Bode, draws inspiration from her father's deep-rooted connection to team sports, student-athletes pride, and the enduring influence of community bonds forged through competition. The collection reflects a nuanced understanding of our cultural heritage, shaped by Nike's unwavering dedication to innovation and the legendary coach-athlete relationship between Bill Bowerman and Phil Knight.
Bode Aujla envisions the Bode Rec. and Nike collaboration as an opportunity to infuse athletic wear with a sense of playfulness and to encourage a reexamination of family histories and the core values embedded in competitive and recreational sports. As Bode Aujla suggests, these values are pivotal to our national identity and the character-building experiences that sports and competition offer.
The capsule collection showcases eight distinctive apparel styles, including track jackets, thermals, pinnies and dickies, jerseys, woven shorts, and trousers, and introduces a special footwear style: the Nike Astrograbber. Available in elegant black and cream colorways, the Astrograbber pays tribute to one of Nike's pioneering turf shoes, renowned for its innovative waffle soles designed to tackle the challenges of synthetic turf
Nike and Bode will launch an apparel and footwear capsule celebrating over half a century of athletic excellence and community spirit.
This partnership, driven by a shared passion for sport and its profound cultural impact, marks a significant moment in the evolution of athletic wear through the unique lens of American institutional sports and competition.
The Bode Rec. line, birthed from this collaboration, is a heartfelt homage to the traditions of sports and recreation, reimagining athletic wear with a playful twist. Emily Bode Aujla, the visionary designer, and founder behind Bode, draws inspiration from her father's deep-rooted connection to team sports, student-athletes pride, and the enduring influence of community bonds forged through competition. The collection reflects a nuanced understanding of our cultural heritage, shaped by Nike's unwavering dedication to innovation and the legendary coach-athlete relationship between Bill Bowerman and Phil Knight.
Bode Aujla envisions the Bode Rec. and Nike collaboration as an opportunity to infuse athletic wear with a sense of playfulness and to encourage a reexamination of family histories and the core values embedded in competitive and recreational sports. As Bode Aujla suggests, these values are pivotal to our national identity and the character-building experiences that sports and competition offer.
The capsule collection showcases eight distinctive apparel styles, including track jackets, thermals, pinnies and dickies, jerseys, woven shorts, and trousers, and introduces a special footwear style: the Nike Astrograbber. Available in elegant black and cream colorways, the Astrograbber pays tribute to one of Nike's pioneering turf shoes, renowned for its innovative waffle soles designed to tackle the challenges of synthetic turf.
Drawing from a rich archive of transformational sports silhouettes, Bode Aujla was particularly captivated by the Astrograbber. This shoe encapsulates a pivotal era in Nike's history and American sports culture. This choice underlines the collaboration's commitment to blending historical reverence with contemporary design, bridging past and present in a celebration of athletic heritage.
The collaboration extends beyond the collection with the launch of Bode Rec. and Nike Clubhouses in New York City, Paris, and Tokyo. These Clubhouses are envisioned as vibrant spaces where sport and recreation converge, fostering connections and community around a shared love for the game.
Available from April 18 on bode.com and in select Bode stores and from May 1 on SNKRS and in select Nike retailers, the Bode Rec. and Nike collection invites enthusiasts to embrace the legacy of sport through innovative design and a shared spirit of playfulness.