Bronny James debuted his personal Nike logo during recent game action, wearing a Nike LeBron Witness 9 PE that featured the mark on the heel. The appearance marks the first on-court use of branding created specifically for Bronny.
The logo combines a lowercase “b” and a stylized “9,” representing Bronny and James and his Lakers number. The angular design is compact and clean, keeping the branding subtle rather than dominant. It appears without additional text, relying solely on the symbol to identify the athlete.
Bronny wore the logo on a pink-accented Nike LeBron Witness 9 PE, a performance model. Instead of introducing the branding through a lifestyle product or standalone announcement, Nike opted to place the logo directly into game use.
While the debut does not confirm an upcoming signature shoe, personal logos are typically an early step in broader athlete branding. At this stage, the logo remains exclusive to Bronny’s player editions, with no retail release or further product details announced.
For now, the appearance of the Bronny James logo signals Nike’s continued investment in Bronny as an individual athlete, separate from existing LeBron branding, while keeping the rollout minimal and performance-focused.
Stay tuned to our official twitter for further updates.
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