First Look // Air Max 1 “Just Do It”

Been doing it for 30 years.

30 years on, Nike’s immortal “Just Do It” campaign is still as relevant as ever – even more engrained into people today than it was when it first hit the public way back in 1988.

And in case you all need a daily reminder to get out there and get it, Nike are dropping a special edition “Just Do It” collection that literally covers your shoes in callouts to the iconic campaign.

We’ve already seen the white pair, but today we get a first, detailed look at it’s sister colorway in Orange – that’s said to be exclusively for the sisters (we’ll confirm that at a later date – here’s hoping it arrives in men’s, too)

The Nike Air Max 1 “Just Do It” in Orange will drop with the entire collection later this Fall.

Stay tuned for more info on these and the entire pack.

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