First Looks // Nike Air Force 1 Low “Just Do It” (2023)

There have been more than a handful of occasions where Nike has hammed up its legendary “Just Do It” slogan, with annual collections honoring the legendary 1988 marketing campaign. For 2023, the Swoosh will honor the all-encompassing mantra’s 35th anniversary through a special series of sneakers — the first of which has appeared today by way of official Nike.comimagery, the Nike Air Force 1 Low “Just Do It” (2023)

Setting the tone for the collection, the pair presents with a slew of multi-colored accents, a wide material mix, and special illustrations all included. Here, the pair starts out with a staple white leather construct, before switching things up in the rear with neutral suede panels. A closer inspection reveals barely-there graphics across the upper (which appear to be reflective but are not shown in the official imagery.) Pack-specific Swooshes see an in-motion design done in red embroidery, with heel overlays and upper eye stays delivered in color-matched finishes. Orange liners are delivered in Terry tooling, with teal entering the mix at the tongue liners and midsole branding. The latter sits atop a semi-translucent milky-marbled outsole, with final edits made to the tongue’s special tags, and “Just Do It” graphic insoles.

There’s a lot going on, so see for yourself below, and expect to see this Nike Air Force 1 Low “Just Do It” arrive at select Swoosh stockists and Nike.com in early 2023.

Nike Air Force 1 Low “Just Do It” (2023)

Release Date: 2023

Style Code: N/A
Color: N/A
Retail: N/A