All-in for All-Star.
Nike have gone all-out for All-Star weekend, including more events than ever before for the NBA’s biggest regular season weekend. And they’re expanding outside of North Carolina, with events taking pace in some of basketball’s most popular cities.
Making sure hoops fans from around the nation (and Canada) get their All-Star fix, JB and Swoosh will be holding events in Charlotte (duh), New York, Los Angeles, Chicago and Toronto from Feb. 14th thru to the 17th, North Carolina, the central hub, will be offering up fully immersive experiences like “Owner’s HQ,” which provide pop-ups and workshops, to speaker panels at the Female Quotient lounge and games between top high school teams. Other cities will be hosting Adapt BB wear tests and watch parties. Take a peep below at who’s doing what, and where you can get in on the action:
Nike/Jordan NBA All-Star 2019 Events (Charlotte, NC)
February 14-17, 2019
Owner’s HQ (Charlotte Mint Museum)
Product Customization/Trialing (House Of Hoops)
Design Workshops (Social Status)
Iconic Basketball Shoe Exhibit (Social Status House Of DNA)
Workplace Equality Speaker Panel (The Female Quotient)
Nike/Jordan NBA All-Star 2019 Events (New York, NY)
February 14-17, 2019
Nike Adapt BB Wear Test (Nike 5th Avenue)
Nike/Jordan NBA All-Star 2019 Events (Los Angeles, CA)
February 14-17, 2019
Nike Adapt BB Wear Test (620 Broadway)
NBA All-Star Game Watch Party (620 Broadway)
Nike/Jordan NBA All-Star 2019 Events (Chicago, IL)
February 14-17, 2019
Nike Adapt BB Wear Test/Jersey Customization (Station 23)
Nike/Jordan NBA All-Star 2019 Events (Toronto, ON)
February 14-17, 2019
Jordan/Nike Wear Test (Jordan Store/House Of Hoops)
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