Ahead of the 2025-26 NBA season, Nike Basketball has been focused on launching the all-new LeBron 23 signature model, while continuing to proliferate other athlete-specific and inline product. Along the way, the hoops-obsessed team has also being paying attention to the game's future talent, signing exciting players at the high school level to Name, Image, and Likeness (NIL) deals, betting big on their potential.
With a roster already consisting of names like Ace Bailey, JuJu Watkins, and AJ Dybantsa, Nike Basketball's NIL squad is as elite as it gets. The addition of Aaliyah Chavez, Brandon McCoy, and Tyran Stokes reinforces the cohort while demonstrating the Swoosh's commitment to rising stars.
"I’ve had the goal of becoming a Nike athlete written on my wall for two years, so to officially be part of the family means everything to me," said McCoy, winner of the recent Mamba League Invitational and U19 FIBA World Cup Championship. "Knowing I'm backed by an elite program with elite players and great people, on and off the court, gives me even more hunger to go harder, be the best version of myself, and work alongside Nike to use my platform to give back to the youth."
Nike's NIL deals go beyond simply lacing up players in footwear like the G.T. Future—they strive to provide individual, personalized support with each athlete's career-building.
Head over to Nike News to learn more and check out all available hoops product from the brand via Nike.com/basketball to work on your own game.
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