Nike By You Launches New 3D Builder Experience

New ways to do you.

On April 15th, Nike By You will undergo a transformation. Out with the old (the traditional NIKEiD experience) and in with the new, a refreshed builder designed to give personalization a more fluid feel. The first drive of the upgraded tech will highlight the sole-swapping Nike Air Max 720/95 Heron Preston By You and allow a whole bunch of new customization option

Launching with Heron Preston is a natural fit. The designer, a former Nike employee, has used his collaborative platform as a springboard for fresh conversation about the breadth of Nike design — sunglasses and a new footwear silhouette, to date.

With the Nike Air Max 720/95 Heron Preston By You, Preston’s historic love for the Air Max 95 (it was the first Air Max he owned) matches up with excitement for the Air Max 720 that is bolstered by engaging in something Preston himself is personally hyped on: customization.

“NIKEiD was the first-of-its-kind experience from a brand that allowed consumers to take their product and make it their own. Early on, I was able to put my own spin on an iconic classic, the AF1,” says Preston. “Today, the capabilities are being pushed so far.”

With Nike by You’s 3D builder, customization goes from a fixed state to dynamic experience. Zoom functionality also allows for close-up views of the product details. When an idea is completed, a unique, sharable snapshot of the finished shoe is quickly rendered.

The Nike Air Max 720/95 Heron Preston By You will be available on the builder from April 15th through April 22nd. Until then, take a look below at the new process, as well as some of the in-hand results you can expect from the experience.