Nike and Foot Locker Unveil “The Evolution of the Swoosh: Chapter 2”

Nike’s iconic Swoosh logo, drafted in 1971 by graphic design student Carolyn Davidson, is arguably one of the most recognizable insignias in business history. A nod to the Greek Goddess of Victory, the logo’s winged design has taken various iterations over the years.

This diverse graphic design legacy is celebrated in a trio of new footwear packs, collected under “The Evolution of the Swoosh: Chapter 2,” releasing exclusively from Foot Locker, Inc. (Foot Locker, Kid’s Foot Locker, Champs Sports, Eastbay, Footaction). Each carries a different articulation of the Swoosh across Flight 89, Air Max 1, Air Max Plus, Air Max 200, Air Force 1 and React 270 silhouettes.

Legend of Her Pack

Release Date: November 21st, 2019

Where to Buy:

Foot Locker

Eastbay

Champs

Footaction

Paying homage to the creator of the Swoosh logo, the Air Max and Air Max 200 in this pack employ an interlinking articulation of the Nike logo. Both shoes incorporate the messaging, “We named our shoes after a woman,” and are topped with a gold Nike Swoosh charm to the laces — an ode to Davidson’s gold Swoosh ring that Phil Knight gifted to her in 1983. The pack releases in North America on November 21.

Dunk It Pack

Release Date: November 27th, 2019

Where to Buy:

Created exclusively for kids, this pack uses Air Max and Air Force 1 silhouettes to celebrate the company’s brand campaigns across the ’90s and early 2000s. Inspiring activity and fun with a retro abstract design, the Dunk It Pack releases in North America November 27.

Time Capsule Pack

Release Date: November 27th, 2019

Where to Buy:

The Time Capsule Pack is inspired by the bold colors and look of retro Nike print ads. Across five silhouettes — Air Force 1, React 270, Flight 89, Air Max 1 and Air Max Plus — the iconic Nike Swoosh is outlined in white and overlaid with red and black interlinking logos. The Time Capsule Pack releases in North America on November 27.

Future Swoosh Pack

Release Date: December 20th, 2019

Where to Buy:

The Future Swoosh pack for men contains Air Force 1, 270 React, Air Max 1 and Air Max Plus silhouettes — all designed with a futuristic approach to the Swoosh. The Future Swoosh Pack releases in North America on December 20.