Nike and Jordan Brand Collaborate With Epic Games To Launch New Footwear On Fortnite

Nike is taking another bold step into the world of gaming with the launch of "Kicks" in Fortnite, set to drop on November 21, 2024. As a launch partner for this new footwear cosmetic feature, Nike and Jordan Brand are bringing their iconic styles to the virtual realm, allowing Fortnite players to deck out their in-game avatars with legendary sneakers from the Nike and Jordan lineups, as well as exclusive Fortnite originals.

This collaboration marks a significant continuation of Nike’s efforts to merge sport, gaming, and self-expression. The introduction of "Kicks" provides players with the opportunity to personalize their outfits, reflecting the same passion for style and performance that Nike has long championed in the physical world. Through this integration, Nike and Jordan Brand are tapping into the ever-growing connection between esports, gaming culture, and athleticism, while energizing a new generation of gamers, athletes, and fans.

The initial lineup will offer a variety of iconic footwear options, giving players the chance to customize their look in Fortnite’s signature colorful and dynamic world. Nike’s entry into the game’s ecosystem is just another step in their ongoing commitment to blending the worlds of gaming and sport, reaching audiences where they already engage and creating new experiences that celebrate competition, creativity, and fandom.

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