Nike to Raise Prices in U.S. Beginning June 2025

Nike, Inc., the world's largest sportswear company, recently notified retailers across the U.S. that it'll raise prices on select products beginning in June.

The news, first reported by Complex, arrives after the months-long back-and-forth caused by President Trumps' tariffs on products imported into the U.S. Last month, Adidas cautioned an increase in MSRP exclusively for its products in the North American country, citing that it's currently unable to manufacture little-to-no items in the U.S. The Swoosh conglomerate currently produces 95 percent of its footwear across Vietnam, China, and Indonesia—three countries hit with tariffs of over 30 percent.

"We regularly evaluate our business and make pricing adjustments as part of our seasonal planning," shared a Nike representative in a statement to Complex.

According to the Oregon-based company's retail partners, prices will increase between $2 and $10 at the start of June. Unlike the Three Stripes, Nike will exclude some products from its scheduled price hikes: the popular Air Force 1, which experienced a rise in price over the last few years, will stay at $115 in Adult sizing. Other exclusions include footwear and apparel in Kids' sizing; all footwear currently under $100 (e.g. Nike V5 RNR); and apparel from Jordan Brand.

It's important to note that the initial report doesn't mention Air Jordan retros. Already considered expensive by some netizens, popular styles could be priced higher than their current $180, $200, and $230 MSRPs.

Visit Nike.com right now to scoop up new product before price increases take effect. Prices outside the U.S., however, will remain where they are, unless the brand believes "economic conditions" call for increases.

For more news from the Swoosh conglomerate, check out all impending Air Max releases.