Nike continues to push the boundaries of sport and culture with its latest “SO WIN” Just Do It Tee, a design that celebrates the dominance and impact of its women’s athletes across multiple disciplines. The all-black tee takes a classic “JUST DO IT” graphic and embeds within it the pictures of some of the most influential women in sports today.
The roster featured on the tee is a testament to Nike’s commitment to supporting elite female athletes, with a lineup that spans basketball, soccer, track, gymnastics, and tennis. Among those represented are Sabrina Ionescu, Sha’Carri Richardson, Juju Watkins, Paige Bueckers, Sophia Smith, Caitlin Clark, Alexia Putellas, Jordan Chiles, and Aryna Sabalenka—a collection of stars who continue to define and inspire the next generation of athletes.
Nike’s “SO WIN” campaign aligns with the brand’s long-standing mission to uplift women in sport, further reinforcing the message that greatness knows no boundaries. Whether on the court, the field, or the track, these athletes embody the Just Do It mantra in its purest form.
With its sleek blacked-out aesthetic and powerful message, the Nike “SO WIN” Just Do It Tee is more than just apparel—it’s a symbol of representation, recognition, and inspiration. The tee is expected to release on February 9th via select retailers and Nike’s official site.
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