Swarovski® Makes the PUMA Speedcat Shine with 5,216 Crystals

Swarovski®, the self-proclaimed "Masters of Light" brand, isn't widely associated with footwear, but the last decade has seen the Austrian company lend its expertise to brands like Nike, Inc. and Crocs. With the Holiday 2025 fast-approaching, the institution has teamed up with PUMA on an elegant Speedcat collaboration.

Unveiled via both parties' official Instagram accounts, the project sees the motorsports-inspired design from 1999 overed in 5,216 Swarovski® Crystals. The makeover creates one of the more eye-catching PUMA Speedcat offerings of recent memory without compromising the silhouette's sport-informed heritage. A black-colored base sets the stage for the makeover, allowing for each precious stone to revel in the spotlight.

Enjoy an early look at the Swarovski® PUMA sneakers ahead. Firm details of a public PUMA.com launch have yet to be shared by either brand involved, but that's expected to change soon. Expect the collaboration to retail well over the standard Speedcat's $100 price tag.

For more footwear news, check out the Swarovski® x Nike Vomero Plus running shoe.