adidas Goes Back-to-Back With Fernando Mendoza’s Heisman Win

adidas is back on college football’s biggest stage, celebrating Fernando Mendoza’s Heisman Trophy win and marking a rare back-to-back moment for the brand. Following Travis Hunter’s historic campaign the year prior, Mendoza becomes the second consecutive Heisman winner backed by adidas — a milestone that underscores the brand’s growing presence at the top of the sport.

Mendoza’s season was defined by composure, command, and consistency. Leading Indiana with precision and poise, the quarterback emerged as one of the most complete players in the nation, turning heads week after week with his ability to extend plays and deliver in high-pressure moments. His Heisman win not only cements his place in college football history, but also reinforces adidas’ renewed commitment to elite football talent at every level.

To commemorate the achievement, adidas rolled out special-edition Fernando Mendoza Heisman Winner apparel, including graphic tees and hoodies featuring bold Indiana-inspired visuals, Mendoza’s number 15, and commemorative Heisman branding. The collection is available now here on adidas.

For adidas, the significance runs deeper than a single trophy. Back-to-back Heisman winners signals momentum — a clear message that the brand’s football roster, performance investment, and athlete partnerships are paying off on the sport’s biggest stage. With Mendoza and Hunter now linked by history, adidas continues to strengthen its footing in college football’s modern era.

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