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Announcement of Bad Bunny's Apple Music NFL Super Bowl LX Halftime Show, as well as items for the "Concho" Merch Collection.

Bad Bunny, NFL Unveil Merch Collection Ahead of Super Bowl LX

Release

2026.01.24

Heat

71.60°

Dropped

Benito Antonio Martínez Ocasio—best known across the globe as Bad Bunny—will headline the Apple Music Halftime Show during the NFL's Super Bowl LX in San Francisco. Although his appointment as musical guest hasn't been free of criticism, the Puerto Rican superstar and National Football League are moving forward, recently announcing a merchandise collection that allows fans to celebrate the intersection of music, U.S. football, and culture.

Two different capsules will be made available as part of Bad Bunny's participation in Super Bowl LX. The first one, inspired by Concho, a Puerto Rican toad that's become part of the musician's creative identity, has launched today, Jan. 24. It sees the anthropomorphic toad dressed in gear representing all 32 NFL franchises. Hooded sweaters, New Era hats, graphic t-shirts, and a collectible Concho plushie keychain form part of this fans' collection.

“Note”San Francisco 49ers-inspired "Concho" Collection by Bad Bunny & the NFL. Photo via Ceremony of Roses.

A second "Super Tazón" Collection releases on Super Bowl Sunday (Feb. 8) following Bad Bunny's Halftime Show performance. Items from this second merch range remain under wraps, but like the "Concho" lineup, it captures the energy and legacy of the Puerto Rican musician's appearance on U.S. football's biggest stage.

Additionally, both collections mark the first time official NFL-licensed Super Bowl merchandise features Spanish translations of Super Bowl branding.

Bad Bunny is also expected to shine the spotlight on his original BADBO 1.0 design, his debut signature model with adidas Originals. There's speculation about the mid-top sneaker surprise-releasing on Feb. 8 to commemorate his participation at the Super Bowl.

Stay tuned for more details. Bad Bunny and the NFL's merch capsules are available for pre-order via Fanatics.com, NFLShop.com, NewEraCap.com, and elsupertazon.com. Limited availability will be offered at NFL Shop Presented by Visa at Super Bowl Experience Presented by Jersey Mike’s in San Francisco. Select product will also available on international NFL Shop sites.