Concept Lab // Air Jordan 4 “Lakers Home”
We promised — and we delivered. After yesterday’s first-up Air Jordan 4 “Lakers Alternate” from our forthcoming “Franchise” series of concept Air Jordans — a series of team-themed colorways on retro silhouettes — we’ve come through with the goods on an Air Jordan 4 “Lakers Home”
Jordan Brand often looks to Mike’s playing days for inspiration, with everything from ugly sweatsuits to championship cigars all having served retro silhouettes with ideas. Quite often the JB design team looks to Mike’s rivals for both nostalgic and sales reasons. Colorways like the Cavs 4 and Air Jordan 1 “Lucky Green” celebrate famous moments from a storied career, though direct franchise colorways seem to be a rarity. Recently, though, we’ve seen some past PEs start to filter through to the market, thus *hopefully* opening the door to some straight-up team-based colorways. The big three teams would be the most obvious place to start; the Knicks, Celtics, and Lakers all having such extensive fan bases mean widespread exposure and limitless hype — so something like this is long overdue.
Starting yesterday with the reigning champs, our Alternate colorway is today followed up by a “Lakers Home” Air Jordan 4 Concept that delivers another PE-like flavor. Here white leather uppers, join matching midsoles and a bevy of purple and gold throughout.
Though simply put together, we’re tipping that something like what you see below would be an instant classic. So how bout it, Jordan Brand? Is it time for another Lakers Air Jordan? We think so. Stay tuned for more, as we’ll be retiring soon with another NBA franchise-inspired retro release.
Wanna see more of our sneaker concept work? You can check out every single one of them right here.
Air Jordan 4 “Lakers Home”
From the HOUSE OF HEAT Concept Lab