Born X Raised Team Up With Gatorade for Football-Inspired Capsule

The belief that everything is earned through sweat, discipline, and grit has been central to Born X Raised since its founding in 2013. This point of view is shared with Gatorade, the institution that has been asking countless athletes "Is It In You?" since 1998, inviting them to step up to challenges, big or small.

Today, both parties have unveiled a multi-item collection rooted in football (soccer) as sport, culture, and fashion. An ongoing part of Gatorade's "Trust What's Inside" campaign, which launched in time for the 2026 World Cup™, the collaboration with Born X Raised fuses Los Angeles flavor with performance-informed designs to create a range that's equal parts style and motivational reminder.

Some of the items included in the collection are:

• White & Black Soccer Jersey ($84 each)
• Track Jacket ($120) & Track Pants ($100)
• Gatorade Stainless Steel Bottle ($70)
• Sideline Towel

The football-inspired collaboration by Born X Raised x Gatorade releases exclusively via Gatorade.com and BornxRaised.com beginning on Wednesday, July 1, at 1 p.m. EDT/10 a.m. PDT.

Enjoy campaign shots of the lineup ahead, and keep an eye on our "The Top Goalscorers at the 2026 World Cup (So Far)" feature.