Where to Buy the New Balance 550 "White Hemp"

Persisting into its third year, the resurgence of the New Balance 550 continues to captivate, and the classic hoops silhouette maintains its stronghold in the sneaker market through the brand's adventurous material exploration. The New Balance 550, traditionally showcased in leather uppers with the occasional flirtation with suede, recently in collaboration with Aime Leon Dore, is now taking a different path. New Balance is introducing hemp—a fabric that instills an even edgier, street-ready aesthetic to this much-loved model.

In this forthcoming release, the spotlight is on full white hemp upper, imparting an ethereal quality that is hard to miss. This elegant backdrop is embellished with black 550 branding on the forefoot, offering a stark, arresting, and distinctly modern contrast. Nestled beneath this innovatively designed upper is a sail-tinted sole unit, its neutral tone blending seamlessly with the hemp upper to round off the shoe's minimalist aesthetic.

Mark your calendars for a June 1st release as this fresh iteration of the New Balance 550 "White Hemp" will debut on newbalance.com and at partnering retailers, priced at $120.

Simultaneously, the brand is set to launch the "Black Hemp" 550 the same day, a variant that similarly embraces the material choice.