The New Balance 990v4 Surfaces in Purple Suede

This summer, New Balance is set to bring a splash of color and sophistication to the streets with its upcoming release of the 990v4 "Purple Suede" Made in USA.

A beloved fourth-generation performance runner, the 990v4 is known for its blend of comfort and style, and this new colorway elevates its aesthetic appeal.

The sneaker features a navy breathable mesh upper that is both practical and visually striking. The main event is the purple hairy suede overlays, which add texture and a bold burst of color. The sides sport the “N” logos in a tasteful Grey/White combo to contrast and complement the purple. The subtle touch of “990” stamped onto the lateral heel is a nod to the model's identity.

New Balance is also poised to release a matching Purple Suede New Balance 998.

The New Balance 990v4 Made in USA “Purple Suede” will drop on June 29th at select stockists and NewBalance.com for a retail price tag of $210 USD

If you plan on picking up a pair on the day, then head back to the top of the article to set yourself a calendar reminder for the release.