The New Balance 998 “Prism Purple” Releases June 29

New Balance fans will be poised to add a pop of vibrancy to their summer rotation as the esteemed brand unveils a majestic colorway of a legendary runner, the New Balance 998 "Prism Purple."

The 998, known for its legacy of quality and comfort, is set to cloak itself in a regal array of purples. The mesh uppers are swathed in a commanding purple, exuding a vibrant aura. Then, as you move through the intricate detailing, you'll find sumptuous plum leathers and rich suede overlays in the titular hue, which evoke a sense of luxury befitting sneaker royalty.

Yet, it's not just about the purple. The New Balance 998 "Prism Purple" doesn't shy away from paying tribute to the classics. White and silver accents grace the design, striking a perfect balance with the vivid purple shades. The midfoot 'N' motif, a hallmark of New Balance, is embraced by these classic hues, bridging the past and the present.

A sail-tinted midsole is lovingly incorporated into this masterpiece as a nod to the vintage trend that’s taking the industry by storm. The aesthetic journey comes full circle with grey rubber outsoles, rounding out a design as versatile as it is stylish.

Check out the official photos of the upcoming New Balance 998 "Prism Purple" as you eagerly await the chance to secure your pair on NewBalance.com on June 29th.

If you plan on picking up a pair on the day, head back to the top of the article to set yourself a calendar reminder for the release.