New Balance and New England Patriots Announce Long-Term Partnership

New Balance has signed a long-term agreement with the New England Patriots, becoming the team’s Official and Exclusive Athletic Footwear and Apparel partner. The deal also extends to Gillette Stadium, strengthening the connection between two organizations deeply rooted in the New England region.

A key part of the partnership will debut this spring with the opening of the New Balance Athletics Center, a new training facility located next to Gillette Stadium in Foxborough. The surrounding practice areas will be known as the New Balance Practice Fields. The 160,000-square-foot complex will serve as the team’s primary football operations hub, bringing training, strength, conditioning, and recovery spaces together in one location.

The new facility will also allow New Balance to collaborate more closely with the Patriots organization on footwear and apparel development. In addition to the training center, New Balance will take on a larger role with the team throughout the season, including serving as the Presenting Sponsor of Patriots Training Camp.

The agreement also includes community-focused initiatives. New Balance will partner with the Patriots Foundation and support the organization’s youth football programs, including both tackle and flag football efforts aimed at increasing participation and access for young athletes across the region.

New Balance branding will appear throughout the Patriots ecosystem year-round, including in-stadium signage at Gillette Stadium, on-field placements, Patriots Place, and across the team’s digital and broadcast platforms.

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