
Nike’s revival of the Air Superfly—a cult-favorite from the turn of the millennium—was met with nostalgic buzz, but the silhouette has yet to take hold with the wider market. To help reignite interest, the Swoosh enlisted Rei Kawakubo’s Dover Street Market for a three-pack collaboration that dropped on July 10, featuring a sleek and versatile trio in “Hyper Black,” “Summit White,” and “Smoke Grey.”
Now, a surprise fourth colorway has appeared: a vibrant “Hyper Pink” edition that breaks from the minimalist script.
This newly surfaced DSM x Nike Superfly comes dressed in an electric combination of “Hyper Pink,” “Total Orange,” and black—a palette that sharply contrasts the earlier tonal offerings. The upper’s perforated leather construction remains intact, with bold pink side panels flanking a black leather tongue and toe box. The sole unit is dipped in blazing orange, while hits of volt green on the outsole deliver even more unexpected energy. DSM’s logo remains prominently embossed on the tongue, confirming this as part of the collaborative series.
With official Nike.com images already live, the Dover Street Market x Nike Superfly “Hyper Pink” is expected to release soon, though no date has been confirmed.
For more from the Nike, Inc. newsreel, the Nike Ja 3 "NY vs NY" releases July 22.









