The King overcame these mental challenges to rise to the top.
In just his second NBA season, Nike and LeBron James launched a “Chamber of Fear” marketing campaign around the Zoom LeBron II, which drew off all of the mental obstacles the young star faced during his highly-scruitinized first professional season as an 18-year old.
Hype, Complacency, Haters, Self-Doubt, and Temptation were the challenges that were visually represented by vintage kung-fu Chinese films and posters in the campaign. And to go along with the campaign was a special five-pack of Air Force 1 Lows, each drawing off the campaign.
Thirteen years on, the Nike Air Force 1 Chamber of Fear Pack returns, this time with a sixth “Fearless Warrior” addition. Each model will come dressed in their original colors highlighted with Chinese characters labeling each fear.
Look for the Nike Air Force 1 “Chamber of Fear” Pack to release later this year at select Nike Sportswear retailers.
Nike Air Force 1 Chamber Of Fear “Temptation”
Color: White/Hyacinth-Black
Style Code: AV2051-100
Nike Air Force 1 Chamber Of Fear “Hater”
Color: Redwood/Varsity Red-Taxi-Black
Style Code: AV2052-600
Nike Air Force 1 Chamber Of Fear “Complacency”
Color: Stealth/Silver-Varsity Blue-Taupe
Style Code: AV2053-001
Nike Air Force 1 Chamber Of Fear “Hype”
Color: Neutral Grey/Varsity Purple-Black-White
Style Code: AV2054-001
Nike Air Force 1 Chamber Of Fear “Self-Doubt”
Color: Black/White-Tomatillo
Style Code: AV2055-001
Nike Air Force 1 Chamber Of Fear “Fearless Warrior”
Color: Black/Gold Leaf-Sport Red-Pilgrim Green
Style Code: AV2056-001
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