Nike’s Online Sales Skyrocketed 31% after their Kaepernick Campaign
Shareprices down? Sales up? Makes sense.
Earlier today, Donald Trump tweeted “What were Nike thinking?” — well, Donald, here’s what.
Nike’s Labor Day Weekend “Just Do It” campaign featuring Colin Kaepernick divided many, drawing plentiful support from Swoosheads, with others who don’t resonate with the cause calling for boycotts.
But despite that murmuring, data shows that Nike is actually pumping amid the controversy.
Today, MarketWatch published findings from e-commerce research company Edison Trends, which indicate that the Swoosh nearly doubled its Labor Day Weekend numbers from the year before.
Nike’s online sales reportedly jumped by a whopping 31 percent from Sunday to Tuesday, the day after the campaign’s initial debut. Meanwhile, during the same period in 2017, online sales increased by only 17 percent.
After news broke of the campaign on Monday, Nike doubled down on its stance by purchasing a primetime commercial slot for its “Dream Crazy” ad during last night’s NFL season opener.
Not a bad result for simply believing in your values.