When Tinker Hatfield designed the Air Jordan 3 in 1988, he wasn’t just creating another signature sneaker — he was stabilizing a brand at a crossroads. Michael Jordan was weighing his future with Nike, and the Air Jordan 3’s visible Air cushioning, elephant print detailing, and mid-cut profile ultimately helped secure his long-term commitment. Nearly four decades later, the silhouette that once “saved” the line remains one of the most important basketball shoes in the Jordan Brand archive — and one of the most consistent performers in the broader Air Jordan Retro lineup.
In 2026, the Air Jordan 3 Retro is positioned for one of its strongest years in recent memory, with 17 pairs confirmedand additional new releases still expected to be announced.
Major Collaborations Set the Tone
Leading the charge are multiple Levi’s x Air Jordan 3 collaborations, expanding on the appetite for premium denim executions within the Jumpman catalog. Equally significant is Teyana Taylor’s return to the creative chair at Jordan Brand. Unveiled during 2026 NBA All-Star Weekend — where the brand’s presence once again felt MVP-level — her women’s-exclusive Air Jordan 3 “Concrete Rose” continues the narrative she first explored on her Air Jordan 1.
The collab design delivers on all fronts: Its story is rich in personal heritage, as the Rose from Harlem showcases her journey through design. Muted green leather uppers, textured midsoles that mimic poured concrete, rose iconography, and metallic accents that are symbolic rather than ornamental. It’s a storytelling-driven design that pushes the Air Jordan 3 into conceptual territory rarely explored in retail, reinforcing why the model remains trending in the broader Air Jordan Retro conversation.